Delivering ambition for a sustainable future

Delivering ambition responsibly

finnCap launched Ambition Nation in 2017 with a clear mandate: to track the ambitions & perceptions of British small & mid-sized businesses, to help them scale by demystifying the investment landscape.


The COVID-19 crisis of 2020 continues to present fresh challenges for SMEs looking to grow in a modern Britain. The funding landscape is changing, as the spotlight on more responsible growth, more human company culture, an accelerated sense of innovation and a view of a more sustainable future, takes centre stage.


Today, the tenets of Ambition Nation remain the same as they ever were. We are working towards delivering ambition for a sustainable future.

ESG Focus

Download our brand new ESG handbook and toolkit

Good for business, business for good

Interview with Mark Nichols, CEO, Xeros Technologies, whose XFiltra tech is a leading device preventing microplastic pollution from washing machines.


Funding in a circular economy

Socially responsible investing is by no means a new phenomenon. We look at companies receiving funding in the circular economy.

Our latest videos: The Culture Series

Fit for Future
In partnership with Wharton Business Consulting, part 3 of The finnCap Culture Series, Fit for Future, explores transitioning back to the office, how culture has led organisations through the current situation and the need for flexibility in future working. With contributions from James Barham, CEO, PCI Pal, Rob Pitcher, CEO, Revolution Bars Group and Sam Smith, CEO, finnCap Group.

Watch the discussions

Watch part 1 (above) and part 2 (via the link below) of The Culture Series, hosted by Wharton CEO Natalie Wharton, a video series of remote roundtable discussions on how company culture has evolved for the better as a result of recent global events.

Latest Buzz

    Ambition Nation Listed 50

    Our Driving Ambition series explores what is behind the success of some of the UK’s leading listed SME’s – the people, the challenges and the importance of delivering a sustainable future.


    Driving Ambition 2020 - Ep1 - Paul Swinney, CEO, Tristel

    As part of the Ambition Nation Listed 50, we want to put business leaders in the driving seat, to dig a little deeper into what makes these innovative companies tick. In the first episode of our interview film series, Driving Ambition, presenter Oli Barret is in conversation with Paul Swinney, CEO, Tristel, about chemistry and culture.

    Our Partners

    We are proud to partner with organisations that share our philosophy in nurturing, growing and driving ambition through all the stages of enterprise.

    Nurturing Ambition

    finnCap partners with Stepping Into Business on building the foundations for Enterprise. Starting at primary school we aim to ignite the spark of entrepreneurship, instilling confidence and appetite.

    Be part of Ambition Nation

    Join the conversation on LinkedIn


    Our Ambition Nation LinkedIn page is where the conversation happens.


    We want to create those investment stories that inspire ambition in others by talking to as many growth companies as possible about delivering growth in a responsible way.


    Share your thoughts, ask questions, make an impact.